The latest way Google is working social media  into its search engine is with the use of familiar hashtags, but at  least for now that doesn't include direct results from competitors like  Facebook and Twitter. Available initially to users in the US and Canada,  searches that include hashtags (like #ExpandNY,  for example) will gain a right rail display relevant Google+ posts that  were either shared publicly or to you. Even if you're not an avid user  of the #, since Google+ autogenerates hashtags  for many posts, it should be easy to find related info for pretty much  any topic. According to Zaheed Sabur, there are also links to search  said hashtag on other social sites, although which ones weren't  specified. Even if you're in the right area you probably won't see the  new feature just yet, as it's going live "within the next few hours."
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Source: News in Hindi
 
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