Monday, October 24, 2011

Lytro unveils radical new camera design


The three Lytro camera models sport a very different design on the outside, but their light-field technology inside is even more of a departure from conventional cameras.

(Credit:
Lytro)

Get ready for camera 3.0. Because next year, you might have to decide whether an 11-megaray sensor is enough for your new light-field camera.

Lytro, a Silicon Valley startup, today unveiled its radical new camera--also called the Lytro. With it, the company hopes to rewrite the rules with a technology called light-field photography, but the scale of the company's ambition is matched by the scale of its challenge.

On the outside, the Lytro looks different--a smooth, two-tone elongated box 4.4 inches long and 1.6 inches square. At one end is the lens and at the other is an LCD touch-screen display; along the sides are power and shutter buttons, a USB port, and a touch-sensitive strip to move the F2 lens through its 8X zoom range.

There are three models--the $399 cameras with "electric blue" and "graphite" exteriors whose 8GB of built-in memory is enough for about 350 shots and the "red hot," 16GB camera that can record 750 shots. They'll go on sale, through Lytro's Web site only, in the first quarter of 2012, Chief Executive Ren Ng told CNET in an intervie... [Read more]

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